System-wide enhancements for PPC Entourage and new Auto Pilot functionality
We've been working hard to make PPC Entourage even more powerful and user friendly. Here's a rundown of December 2020's enhancements and upgrades....
1. Speed Enhancements
Entourage lets you churn through tons of data, allowing you to optimize in bulk and even automate tons of tasks at once. We knew that for a truly remarkable experience, we needed to find a way to allow you to do this faster.
Now you can.
We've made some major upgrades behind the scenes, and now everything from general navigation to bulk optimization runs faster, smoother, and more reliably.
Go ahead... log in and do some bulk optimization or expansion. Feel the wind whip through your hair as you adjust bids across multiple campaigns and ad groups or add all of your worst performing search terms as negatives.
2. Negative ASIN Functionality
All of the awesome power of adding negatives via automation can now be applied to ASINs. Those pesky competitor product placements that don't convert well can now be added as Negative ASINs in Entourage's Auto Pilot.
3. Auto Pilot Updates
As mentioned above, Negative ASIN optimization is now available in Auto Pilot.
Additionally, Negative Product Targeting for all Sponsored Products campaigns is now available in Auto Pilot. Want to use Negative Product Targeting for Sponsored Brands and Display? Read on...
4. Coming Soon...
Negative Product Targeting for Sponsored Brands and Sponsored Display campaigns is on the horizon.
We've got some big, big updates coming very soon - if there's anything else we can do to make your Entourage experience more productive and intuitive, please let us know!