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July 9, 2020 Feature Enhancements, Entourage Spotlight (Product Targeting)

We've enabled all aspects of Sponsored Brands Product Targeting in the Campaign Creation Process

We've enabled Product Targeting functionality when creating Sponsored Brand campaigns.

During the campaign creation process, you'll now see the ability to select Product Targeting.

Entourage Spotlight will also provide Amazon's recommended Categories and Products for targeting, or allow your to enter your own. You can also use Refinements.

All of the functionality of Product Targeting is now accessible, with the added benefits of automatically creating additional campaign variations and Clusters.

Where Do I Find This Feature?

  • Log into Spotlight
  • Click Ad Creator
  • On Step 3, Choose Product Targeting.

Step 3