Auto Pilot

Auto Pilot is the automation tool found in PPC Entourage and Entourage Spotlight

Auto Pilot allows users to set automation rules, which the system will then follow while making automated changes to campaigns. Types of automation include:

  • Bid adjustments
  • Adding search terms as negative keywords to campaigns or ad groups
  • Adding new keywords based on search term data
  • Finding and targeting new ASINs in Product Targeting campaigns