Automatic Performance by Targeting

Performance within automatic campaigns, viewed by automatic targeting type.

Automatic Performance by Targeting provides analytics broken down by Auto Targeting Type.

 

The four Amazon Auto Targeting Types are:

  • Substitutes: Shows your ad to shoppers who view the detail pages of products similar to yours.
  • Complements: Shows your ad to shoppers who view the detail pages of products similar to yours.
  • Loose match: Shows your ad to shoppers who use search terms loosely related to your products.
  • Close match: Shows your ad to shoppers who use search terms closely related to your products.

See also: Auto Targeting Types.