Dayparting

Turning on or off advertising automatically based on day or time of day.

Dayparting allows you to instruct the system to 'turn on' or 'turn off' advertising during a selected period of that day (Entourage automatically adjusts the time for your time zone). It helps to ensure a more efficient use of your ad spend dollars (Ramp it up for the peak times, power down during the lulls).