What is the difference between Genius Bid and Max CPC?

Genius Bid vs. Max CPC explained

Max CPC is the absolute highest amount you can spend per click in order to get a sale and break even. This calculation takes into account the product's profit margins and average amount of clicks it takes to secure an order.

Genius Bid is Entourage 2.0's calculation for what your bid price should be in order to maximize results while staying within your Target ACoS.